SEO

Building a website requires consideration of two major aspects: consumers and search engines.

To show up on Google when consumers search for your products, you need an SEO friendly website. It is also imperative to have a creative, user-friendly website where consumers can easily find the products they want. Finding a balance between being user-friendly and SEO-optimized becomes a challenge for site owners, especially when there are hundreds of products to choose from.

Search engine optimisation involves optimising a website to rank well on search engines. Website design refers to the process of designing and creating a website and its pages. Creating a search engine-optimised website and SEO web design go hand in hand. Designers need to follow SEO best practices when building websites.

There is a common misconception that great design can overshadow bad SEO, and vice versa, and website owners want to know which is more important. In reality, neither is true. Users will come to your site because of strong SEO, and you’ll keep them there because of great design.

Increasingly, Internet users browse sites on smartphones and other mobile devices, so your site must be accessible to all of them. In addition to improving the user experience, mobile-friendliness is now a ranking factor for Google, which will improve your rankings.

You can address this issue by designing a responsive website, which is accessible on all devices and browsers. You can also avoid duplicate content if you have a responsive design instead of a separate mobile site.

It is evident how advanced web designing has become because web designers now have access to more technology and options. Whenever you design a website, you should always keep the user in mind since this affects SEO rankings. As a result of various technicalities, it is important to always prioritise the end user when designing.

Overall, A website should never be designed and built that avoids SEO principles. It is important for SEO elements to be incorporated into your website from the beginning to ensure that your new web design not only looks good but is well optimised to enhance the user experience.